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Filed under: Marketing/Advertising, Videos, Crossover, Jeep, Australia, Off-Road
Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.
The only problem is that the phone number to call in was leaked out on an Internet forum the night before. That's left some contest participants crying foul, despite the fact that the lines themselves didn't open until 9:00 AM AEST, according to CarAdvice, who spoke to Jeep Australia's director of corporate affairs, Karla Leach.
Over 49,000 people downloaded the app and the call center responsible for the contest recorded 30,000 phone calls, with winners coming from all six Australian states. Aside from the leaked number, congestion on the phone lines was an issue, as well.
Many Australians voiced their frustration on the company's Facebook page.
"Absolute farce, number wouldn't even connect let alone ring," one commenter wrote. "Truly a waste of my time
More...
Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.
The only problem is that the phone number to call in was leaked out on an Internet forum the night before. That's left some contest participants crying foul, despite the fact that the lines themselves didn't open until 9:00 AM AEST, according to CarAdvice, who spoke to Jeep Australia's director of corporate affairs, Karla Leach.
Over 49,000 people downloaded the app and the call center responsible for the contest recorded 30,000 phone calls, with winners coming from all six Australian states. Aside from the leaked number, congestion on the phone lines was an issue, as well.
Many Australians voiced their frustration on the company's Facebook page.
"Absolute farce, number wouldn't even connect let alone ring," one commenter wrote. "Truly a waste of my time
More...
