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2023 Jeep Gladiator - High Velocity Yellow Paint!

Jeep's Wrangler-based Gladiator pickup is available in yellow from the factory for the first time. The 2023 model year brings a new optional color to the palette called High Velocity Yellow, which has been offered on every variant of the Wrangler since the 2022 model year.

Painting a car in yellow is delicate; it's a color often associated with taxi cabs. High-Velocity Yellow won't make your Gladiator look like a Checker Marathon because it's a more vibrant shade that borders on lime green. It's arguably the most head-turning color available.

Jeep also offers a 2023 Gladiator in Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, and Black if you want a more low-key look and Bright White. All of these colors were offered during the 2022 model year. It looks like the Gobi — a beige-like shade named after the Gobi Desert and marketed as a limited-run color — is not returning to the list of options for the 2023 model year.

Gladiator buyers can order High Velocity Yellow on every trim in the lineup, including Sport, Overland, Rubicon, and Mojave. The color is priced at $395, which Jeep charges for most other colors. Bright White is the only standard color.
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